As most of you know, finding a good bra can be a once in a decade experience. Most women don’t wear a proper bra because they can’t find one their size. It’s a total headache to walk into a store and try on a dozen different types of bras when you know most (if not all) of them are totally the wrong fit, and that from now on you’d just have to make it work.
Thankfully, a solution has been found. New up and coming designers have started to focus more on the women lingerie market, instead of other clothing options, and that means we finally got alternative options that put major lingerie companies and brands on the sidelines.
The rise of new designers in the field is constantly encouraged by consumers who are happy to part with their local mega-stores and buy a proper bra from a new, relatively unknown brand.
Social media has given the new designers a free platform where they can talk about proper usage of bras, and the opportunity to learn from their potential customers what types of changes they require.
The end result is extremely helpful. More and more women finally find the comfort they longed for all these years, and they are spreading the word of these young trailblazers.